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BT Mobile ‘Perfect Formula’

Not To Scale London collaborated with AMV BBDO to create this visual bombardment of animated images for BT Mobile. This ‘New Ugly’ film was inspired by some great memes of the internet. We mixed up different looks & feels, gif-style animated pictures, and lo-fi 3D elements in this 30 second film to promote 4G and WIFI coming together to create the “Perfect Formula” for BT Mobile.

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