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Experience Mobile Mobile



Lost Boys (an Interactive Agency) invited me to do something for their agency Christmas card.

We took this as an opportunity to reinterpret the Christmas tree and its role as the traditional focal point for a communal space. ‘Mobile Mobile’ is a six metre circumference interactive sculpture, and signature piece for the entrance of the Lost Boys London Brick Lane studio.

To cut a long story short, after a company-wide upgrade the agency had a lot of old mobiles gathering dust. We took these, built and hoisted a gigantic interactive chandelier/mobile that plays Christmas jingles in their reception.

To add a little xmas spice to the mix, anyone could go online, compose and play their own jingle (and enjoy annoying the hell out of people waiting around in the reception). This was achieved by playing the thing live, using your computer keyboard from a web browser.

Mobile Mobile being played by an anonymous online user: http://www.vimeo.com/8074999

Mobile Mobile reacting to a Tweet: http://www.vimeo.com/8115997

Mobile Mobile being played by hand: http://www.vimeo.com/8354782

The making of Mobile Mobile: http://www.vimeo.com/8118881

Details on how we made it and some behind the scenes content are available on my blog: http://www.theophane.co.uk/mobile-mobile

Mobile Mobile has been made as a semi-permanent hanging (exhibition) space. In January the mobiles will be replaced with another hanging media, then updated month in, month out.

Mobile Mobile is just one in a line of many great lo-fi art/build concepts; from the Design Museum’s Aquarium, Digital By Design, Troika and The Cloud, the Printer Bleeping Thingy (I can’t remember who did it), all the great work by W+K, and of course, AKQA’s wonderful microwaves from last Christmas.

Looking forward to many more to come.

Good Cause: One of the largest problems facing the developing world is a lack of trained physicians. MoCa, is a health screening system for developing countries using mobile (cell)phones and open source technologies. See www.mocamobile.org

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