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Fueled Presents: 40 Years of Cellphone



Starting with the DynaTAC in 1974 and ending with a side-by-side comparison between the iPhone 5s and the Galaxy Note, Fueled’s designers and animators crafted the 40-year history of the mobile cell phone. For some it will be a walk down memory lane, for others a history lesson.

Fueled’s Design Team describes the short video as Art Deco, a style characterized by its bold geometric shapes and rich colours. It’s a very eclectic style, deriving taste from a broad range of sources — some representing the machine age. You’ll notice the snappy animation style reflects the lightning fast transformation and evolution of cellphones.

While the film may have ended with the first model of an iPhone, Fueled decided to dig into the evolution of Apple’s iPhone and compare it to top Android phones. It’s remarkable how little the iPhone’s aesthetic has changed in contrast to Android models, which are becoming larger and changing constantly.

What will the next 40 years look like? Fueled’s Founder Rameet Chawla says, “While I don’t know exactly when, it’s only a matter of time before the cellphone will be completely obsolete.”

If you recognize the voice in the script, you’ll know it’s from an old advertisement from 1980s for DynaTAC. At the time, no one knew how big mobile would become and that this one man’s prophecy would come true. (See original here: http://www.youtube.com/watch?v=0WUF3yjgGf4)

Music by: Free Music Archive: http://freemusicarchive.org/music/Gabl/le_sac_de_l_enfer_1/01_humm_ok

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