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Samsung Galaxy Alpha (director`s version)

New smartphone Samsung GALAXY ALPHA

The smartphone is distinguished by stylish design. Fine body is in a metal casing. On the casing there is a special hollow for a hand, and sides which reflect light, creating a shine on the edges of the phone. The back panel is stylized – it’s perceived either as leather or as metal.

The purpose and objectives of the roller
The modern smartphone announcement. The demonstration of the smartphone characteristic properties – it’s stylish elegant design, a fine body and a metal casing.

The main idea of ​​the roller

The phone appears from time – from a second hand (seconds). We see how all the new smartphone design elements are gradually formed.

The type of the roller:

Realistic 3D graphics.
– energetic
– stylish, design
– enigmatic

Client: Samsung Electronics

Agency: Cheil Russia

Production: Focus Films Moscow
Producer: Eugenia Alvarez
Executive Producer: Sergey Kozyrev

Postproduction: Nenashev TM (CGI Studio)
Art-Director: Anton Neneashev

Supervisor, design, sketches, modeling, animation, RND, lighting, rendering, compose: Vitaliy Yakin

Project manager: Nikita Pichugov

Sound Production/Design: OAK Project

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